When brands are ready to create a new flavor, there is always an ideation phase where developers ask themselves “what can we create next?” At Foodpairing, we help brands answer that question through a hybrid method using consumer behavior data and scientific analysis.Of course, when companies try to answer this question themselves, they begin spending too much time in the fuzzy front end (this is the time between idea conception of a new product flavor and the beginning of its development).At this stage in flavor line development surveys are ineffective and expensive and trend reports are too general to provide a business with actionable insights. Companies are left to rely on intuition – a costly risk.We named our approach to building new flavor lines Consumer Flavor Intelligence (CFI), which shortens the fuzzy front end of the product development process.
Source: A Tasty approach to data science
