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https://www.wsj.com/articles/echo-of-coronavirus-didnt-keep-beer-drinkers-from-corona-11608590773

Echo of Coronavirus Didn't Keep Beer Drinkers From Corona

2020-12-21 23:34:00, Nat Ives, WSJ

Content Categorization
/Business & Industrial
/News/Business News

Word Count:
764

Words/Sentence:
17

Reading Time:
5.09 min

Reading Quality:
Adept

Readability:
13th to 15th

Media Sentiment
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RCS Analysis
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Risk Score
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PESTEL Scope
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Entity Word Cloud
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Auto Summary
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Excluding fast-growing spiked seltzers-such as Corona Hard Seltzer, which was introduced during the pandemic-the story was the same: Corona's share of in-store beer sales through Dec. 6 held steady with a year earlier, IRI said.

"While YouGov BrandIndex measured a dip in Corona's Buzz score-which measures brand sentiment across all media-last spring among beer drinkers, it was short-lived and soon returned to its previous level," it said.

Corona's favorability score among consumers 21 years old and up dipped earlier this year, perhaps reflecting some confusion or association between the brand and the coronavirus, according to Victoria Sakal, managing director of brand intelligence at Morning Consult.

To navigate the year, Constellation Brands bolstered its regular efforts to monitor consumer sentiment and brand health for Corona, but found that few people were associating the brand with the virus that causes Covid-19, Mr. Alvarado said.

It delayed a planned "Protect Our Beaches" campaign until 2021, but proceeded with a campaign to promote all the Corona brands, themed "La Vida Más Fina" and featuring entertainers

Keywords
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