Science4Data Article Insights

https://www.forbes.com/sites/forbescommunicationscouncil/2020/12/08/how-four-tech-trends-can-boost-hcp-engagement/?sh=56c97c5736a8

Council Post: How Four Tech Trends Can Boost HCP Engagement

2020-12-08 00:00:00, Marty Samples, Forbes

Content Categorization
/Business & Industrial

Word Count:
1003

Words/Sentence:
18

Reading Time:
10.03 min

Reading Quality:
Advanced

Readability:
16th or higher

Media Sentiment
Proprietary sentiment analysis on both the headline and body text of the article. Sentiment scores range from -1 (very negative sentiment) to 1 (very positive sentiment).
RCS Analysis
Relative scoring for Risk, Crisis, and Security language within the article.
Risk Score
Scoring based on the composite risk, security and crisis language within an article compared to a baseline of historic analysis across thousands of diverse articles.
PESTEL Scope
Analysis of article orientation across the PESTEL macro-environmental analysis framework. Learn more about PESTEL.
Entity Word Cloud
Key people, places, organizations and events referenced in the article, weighted by frequency and colored based on contextual sentiment.
Auto Summary
Condensing key features of the article based on salience analysis. Helpful for “gisting” the article in a time crunch.

If the surplus of products feels paralyzing, these two bits of guidance can get you unstuck:

First, try to connect every tech investment decision back to the goal of HCP engagement.

getty

Annual trend reports and buzzy listicles scratch the surface of what's on the horizon in pharma marketing, but many of them fall short of actually helping marketers reach specific goals.

If healthcare professional (HCP) engagement is your goal, you'd better believe there's a technology for that, to twist Apple's 2009 trademarked slogan shamelessly.

Working with a data-driven healthcare marketing company, I keep a close eye on tech trends and how they can actually help brands deepen connections with target HCPs.

As leaps forward in sophistication relate to HCP engagement, consider that 72% of physicians in the "Deloitte 2018 Survey of U.S. Physicians" said cost data is valuable, but only 28% receive cost information such as estimated patient out-of-pocket costs.

Keywords

Interested in Learning More?

Article Analysis is at the foundation of powerful media monitoring and insights. Learn what you can build with powerful curated search engines, real-time listening and trend analysis on the topics, markets and companies critical to your organization.