More on the news analysis front and Marketing Intelligence. Can brands leverage Market Intelligence to protect and boost their brands? The sentiment of the article and headline are mostly in sync; both the headline and article copy suggest it can. Although the Risk score of the article is high, article itself uses neutral language; this disparity between the score and the neutral-to-positive tone appears to be mostly due to language and phrases like “radical change,” “covid slumber,” and “negative growth.”
Read the analysis and insight here.
