Renowned filmmaker Tyler Perry has recently put forward his apprehensions regarding the potential impact of Artificial Intelligence (AI) on the entertainment industry. His concerns were aimed specifically at OpenAI’s AI video generator, Sora, an AI technology that has the capability to create high-definition video clips from mere text descriptions.
Perry’s concerns are not unfounded, given that he recently halted a massive $800 million expansion of his production studio due to these technological advancements. The planned expansion, which would have added 12 more soundstages to his Atlanta studio, was put on hold primarily because of the potential implications of Sora and similar AI technologies.
Sora’s technology, for instance, could dramatically alter the landscape of film production. It can generate scenes such as snow in Colorado or even the Moon, eliminating the need for physical sets or location travel. While this could potentially reduce film production costs and streamline processes, Perry believes it could put jobs in the entertainment industry at risk.
His concerns extend to a multitude of roles within the industry. This includes actors, technicians, transportation workers, and editors, among others. In an industry already grappling with changes brought upon by digital transformation, the advent of AI technology like Sora could further disrupt the sector.
In an attempt to mitigate this potential disruption, Perry has advocated for regulations to shield the entertainment industry. He suggests a government-led approach to ensure that human employment is maintained in the era of AI. While he recognizes the benefits and efficiencies that AI can bring, Perry remains apprehensive about potential job losses due to automation in the industry.
Interestingly, despite his concerns about AI, Perry has continued to expand his business relationships within the industry. He has expanded his deal with Netflix, adding a multi-year, first-look series agreement to his previous feature film contract. This expansion signifies his commitment to creating and delivering content, albeit with a cautious eye on technological advancements.
Furthermore, Perry is not completely against AI. In fact, he has implemented it in two of his upcoming films. However, the concern for the workforce remains a significant factor in his apprehension about the technology. As AI continues to evolve and influence various sectors, Perry’s stance highlights the need for a balanced approach to its adoption in the entertainment industry.
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