Science4Data’s Signal Series: Scope of Political Campaigns
June 11, 2019
Overview
The race for the Democratic Presidential Nomination is crowded and at the forefront of many conversations. Can a front runner emerge with cohesive political and popular support? We use Science4Data’s GetRisk.Info platform to quickly identify important insights.
Analysis
Using Machine Learning and Natural Language Processing, GetRisk.Info applies and calculates the PESTEL scope across broad media coverage of the race.
PESTEL is a tool used by analysts across industries and provides an excellent framework for understanding the relative magnitude of external forces in the context of a specific event, entity or organization.
Of course we would expect Politics to dominate any dialog related to presidential candidacy. Are Trade, Technology and the Environment underrepresented? Is this scope consistent for all candidates? We easily shift the scope of the assessment from the broad cycle to news coverage on the individual presidential hopefuls (we stuck to CNN’s power ranking top ten).
The Candidates
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Joe Biden Media coverage for the former Vice President “fits” with broader coverage with a lower emphasis on Legal |
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Bernie Sanders Articles on the Vermont Senator include more emphasis on Society and the Economy |
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Kamala Harris The Senator from California enjoys the most well-rounded coverage of any of the candidates |
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Pete Buttigieg PESTEL scope of the South Bend Mayor’s media closely fits the wider pattern |
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Elizabeth Warren The Massachusetts Senator is one of two candidates without Politics as the #1 PESTEL topic |
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Beto O’Rourke The former Representative joins Harris in over indexing on Environmental topics |
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Amy Klobuchar More well-rounded than most, Society dominates the PESTEL of the Minnesota Senator’s media coverage |
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Cory Booker News for the New Jersey Senator’s candidacy is decidedly Politic in scope |
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Kirsten Gillibrand The New York Senator’s media coverage contains a definitive Social element |
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Julián Castro The PESTEL for the former Cabinet member matches closely with broader campaign scope |
Takeaways
While the experts at Science4Data want to know what happened to Technology; missing Trade scope across all candidates is the most glaring hole in the media coverage across the entire campaign. Environmental topics are strongly associated with two specific candidates.
Analysis Coverage: Over 500 of the most recent news articles from highly respected news outlets across the political spectrum
Total Analyst Time: 3 hours
Accurately assess and analyze volumes of media in a morning. Improve your insights with the power of artificial intelligence, machine learning and natural language processing. The GetRisk.Info platform makes it easy. Contact us to learn more.
About Science4Data
Science4Data pairs human-driven risk analysis with machine-driven news and market monitoring. Our team continues to lead a changing industry of geopolitical risk tracking by crafting the tools necessary for ingesting, parsing, categorizing and identifying the events, entities, and projected effects of what’s happening this month, this week, and right now.
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