Instagram, the popular social media platform owned by Meta, has recently launched a new generative AI-powered background editing tool in the United States. This tool allows users to easily change the backgrounds of their images when creating Stories.

Ahmad Al-Dahle, Meta’s lead for generative AI, made the announcement about this exciting new feature on Threads. He explained that users now have the option to select from various prompts to change their image backgrounds. Prompts such as “On a red carpet,” “Being chased by dinosaurs,” and “Surrounded by puppies” offer users a fun and creative way to customize their images.

In addition to the pre-set prompts, users also have the ability to create their own prompts. This customization feature adds a personal touch to the background editing process. Users can access the background editor icon on their images to create their own unique prompts.

Once a user posts a Story with the newly generated background, their followers will see a “Try it” sticker with the prompt. This encourages others to explore and play with the image generation tool, further enhancing the interactive and engaging nature of Instagram Stories.

Interestingly, Snapchat has recently introduced a similar tool for its paying users. This tool allows Snapchat users to create and send AI-generated images, showcasing the growing trend of incorporating AI technology into social media platforms.

Meta has been actively integrating AI capabilities across its various apps, including WhatsApp, Messenger, and Instagram. By making its 28 AI-powered characters available on all platforms, Meta aims to provide users with enhanced AI capabilities and a seamless experience across their apps.

Furthermore, Meta has launched a standalone AI-image generator called Imagine with Meta. This new tool is powered by Meta’s own model called Emu, solidifying the company’s commitment to expanding its AI offerings.

The introduction of Backdrop, Meta’s new AI-driven background editing feature on Instagram, aligns with the company’s strategy of leveraging AI technology across platforms. With this feature, Meta aims to provide users with an immersive and globally connected experience.

Instagram’s launch of its generative AI-powered background editing tool is an exciting development for users in the United States. With a range of prompts and the ability to create custom backgrounds, users can now easily personalize their image backgrounds when creating Stories. Meta’s focus on AI integration across its apps, as well as the introduction of Imagine with Meta, showcases their commitment to expanding their AI offerings. This new feature on Instagram aligns with Meta’s vision of a globally connected future powered by AI technology.