Over 100 UK celebrities are making a commitment to promote sustainability in the film and TV industry by reducing the carbon impact of their contract requirements. This initiative has been made possible through the Green Rider campaign initiated by the actors’ union Equity. The campaign provides a framework for negotiating better, more sustainable practices within the industry.
In an effort to propel this initiative, Equity is currently in negotiation with major production companies such as BBC, ITV Studios, and Sky Studios. The goal is to implement the Green Rider initiative in future projects, thereby making sustainability a key factor in film and TV production.
In addition to the Green Rider campaign, the “No Jet Set” campaign is another initiative being championed by high-profile actors. This campaign specifically targets the reduction of carbon footprints of celebrity riders. It encourages the end of unnecessary air travel and the elimination of single-use plastics, both of which contribute significantly to environmental pollution.
The BAFTA albert-launched ‘Green Rider’ campaign, which is also supported by Equity, takes a similar approach. This campaign encourages actors to include eco-friendly clauses in their contracts. This would require productions to adopt sustainable practices, thereby creating an industry-wide shift towards more environmentally friendly operations.
Among the actors committed to these initiatives are notable names like Ben Whishaw, Mark Rylance, Gemma Arterton, Emma Thompson, Cate Blanchett, Benedict Cumberbatch, Sienna Miller, and Tamzin Outhwaite. Their involvement not only helps to bring attention to these campaigns but also sets a precedent for other actors and industry professionals to follow.
These initiatives have emerged as responses to recent criticism of the film industry’s environmental impact, which includes excessive waste and carbon emissions. By encouraging a more sustainable approach, these campaigns are working to create a positive change in the industry.
The initiatives also call for sustainable practices at film festivals. This includes using recycled materials for red carpet events and including environmental films in their line-ups. This holistic approach to sustainability ensures that every aspect of the industry is being considered and improved upon.
Overall, these campaigns represent a significant step towards a more sustainable film and TV industry. With the support of high-profile celebrities and major production companies, these initiatives are set to make a significant impact on reducing the industry’s carbon footprint.
