In scientific studies, the bigger the data set the better. A clinical trial with 100 people is better than 50 people. 1,000 people is better still. No doubt about that. It’s the same story in marketing, right? http://www.thedrum.com/opinion/2018/05/10/what-s-the-deeper-worry-around-big-data-and-creativity
Sourced through Scoop.it from: www.thedrum.com
