Alphabet, the parent company of Google, saw its shares fall after a report emerged that Samsung is considering making Bing, Microsoft’s search engine, its default search engine on all its devices. According to the report, Samsung is looking to make this switch by 2023.
This news comes at a time when Google is already facing antitrust scrutiny in multiple countries. If Samsung were to make Bing its default search engine, it would mean a significant loss in revenue for Google, as Samsung is one of the largest smartphone makers in the world.
While this move may be seen as a setback for Google, it could be an opportunity for Microsoft to gain market share in the search engine industry. If Bing were to become the default search engine on Samsung devices, it would be a significant win for Microsoft, which has been struggling to gain traction in the search engine market.
However, it’s worth noting that this is not the first time Samsung has considered switching search engines. In 2013, Samsung briefly switched to Yahoo as its default search engine, before quickly switching back to Google. Additionally, while Bing may be a viable alternative to Google, it still lags behind in terms of market share and user engagement.
It’s also interesting to note that the report mentions Samsung’s ChatGPT, an AI language model similar to OpenAI’s ChatGPT, which is being developed in collaboration with Microsoft. This suggests that Samsung and Microsoft may have a deeper partnership in the works beyond just the search engine switch.
As for Google, the company has been investing heavily in its own AI language models, including its own LLM. While losing Samsung as a default search engine would be a blow to Google, it’s unlikely to have a significant impact on the company’s overall business.
In any case, the potential switch to Bing by Samsung is still just a rumor at this point. It remains to be seen whether Samsung will actually make the switch, and how this will impact the search engine industry as a whole.
