Companies invest money and people to achieve their communications and marketing goals. Understandably, CEOs and executive teams want to know their return on investment (ROI) and use key performance indicators (KPI) to track progress.

Electric Vehicles (EVs) have been around for a while now, but for the everyday consumer they haven’t become the norm.

While millions of Texans are still battling days without electricity, running water, and heat during freezing temperatures, the renewable energy sector is battling the claims that it is to blame for it.

Last week we put out a post highlighting Zendesk’s PR team for the positive coverage of Zendesk’s new messaging solution. Good coverage vs. negative coverage can be easy to spot, but weighing just how positive an article is, is not as easy of a feat.