Proponents of CRM systems beware? A headline, when framed as a question, usually means an opposing or ‘revised’ viewpoint will be represented in the article, but in this analysis we see the headline is at cross-sentiment with the content inside. The article itself is fairly positive when compared to the headline; as such the topic […]

Science4Data, the emerging leader in machine-driven media analysis, today announces Teddi Sweeney is joining the company as VP of Marketing, effective immediately. Mrs. Sweeney brings more than 15 years of leadership and marketing expertise in enterprise software marketing to the company as Science4Data continues to add early customers and expand its leadership team. The company’s […]

More on the news analysis front and Marketing Intelligence. Can brands leverage Market Intelligence to protect and boost their brands? The sentiment of the article and headline are mostly in sync; both the headline and article copy suggest it can. Although the Risk score of the article is high, article itself uses neutral language; this […]