An interactive strategic consulting session that develops a comprehensive, data-driven go-to-market strategy for your startup product launch. Gathers details about your product, budget, timeline, and distribution preferences, then conducts real-time market research and competitive analysis to build a customized strategy.
"Create a go-to-market strategy for our new B2B SaaS product targeting mid-market companies with a $50,000 budget and 3-month launch timeline"
"Develop detailed customer personas for our B2B SaaS product targeting mid-market companies"
Demographics: Age 38-52, MBA, 10+ years experience
Goals: Streamline operations, reduce costs, improve efficiency
Pain Points: Manual processes, data silos, lack of real-time insights
Buying Behavior: Research-driven, seeks ROI proof, involves team in decisions
Demographics: Age 32-45, Technical degree, hands-on background
Goals: Modern tech stack, easy integration, scalability
Pain Points: Legacy systems, integration challenges, security concerns
Buying Behavior: Evaluates technical specs, tests thoroughly, values support
Demographics: Age 40-55, CPA/MBA, budget authority
Goals: Cost control, measurable ROI, predictable expenses
Pain Points: Budget constraints, justifying new spend, tracking ROI
Buying Behavior: Numbers-focused, needs clear ROI, prefers annual contracts
"Allocate our $50,000 marketing budget across channels for maximum ROI over 3 months"
Blog posts, whitepapers, case studies, SEO optimization
Expected Impact: 2,500 organic visitors/month, 150 qualified leads
Sponsored content, InMail campaigns, retargeting
Expected Impact: 50,000 impressions, 200 leads, 15 demos
Nurture campaigns, newsletters, automated sequences
Expected Impact: 5,000 subscribers, 25% open rate, 100 conversions
Monthly webinars, virtual conferences, partner events
Expected Impact: 300 attendees, 75 qualified leads, 10 opportunities
Press releases, industry publications, thought leadership
Expected Impact: 5 media mentions, 10,000 reach, brand awareness
Marketing automation, analytics, design tools
Expected Impact: Operational efficiency, better tracking, optimization
"Create a detailed 3-month launch timeline with key milestones and deliverables"
Weeks 1-2: Brand positioning finalization, website optimization, content creation kickoff
Weeks 3-4: Email list building, social media setup, first blog posts published
Key Deliverables: Brand guidelines, 5 blog posts, email templates, LinkedIn company page
Success Metrics: 500 email subscribers, 200 LinkedIn followers, website traffic baseline
Weeks 5-6: Beta program launch, LinkedIn ad campaigns start, first webinar
Weeks 7-8: PR outreach, case study development, email nurture campaigns
Key Deliverables: 20 beta users, 2 case studies, 3 webinars, 10 blog posts
Success Metrics: 50 qualified leads, 10 product demos, 5 beta testimonials
Weeks 9-10: Official product launch, press release distribution, launch event
Weeks 11-12: Scale advertising, partner announcements, customer success stories
Key Deliverables: Launch event, 5 press mentions, 3 partner integrations, sales enablement
Success Metrics: 200 total leads, 30 demos, 10 closed deals, $100K pipeline