2020-07-30 00:00:00, Kif Leswing, CNBC

Content Categorization
/Business & Industrial
/News/Business News/Company News

Word Count:
379

Words/Sentence:
22

Reading Time:
2.53 min

Reading Quality:
Adept

Readability:
13th to 15th

Media Sentiment
Proprietary sentiment analysis on both the headline and body text of the article. Sentiment scores range from -1 (very negative sentiment) to 1 (very positive sentiment).
RCS Analysis
Relative scoring for Risk, Crisis, and Security language within the article.
Risk Score
Scoring based on the composite risk, security and crisis language within an article compared to a baseline of historic analysis across thousands of diverse articles.
PESTEL Scope
Analysis of article orientation across the PESTEL macro-environmental analysis framework. Learn more about PESTEL.
Entity Word Cloud
Key people, places, organizations and events referenced in the article, weighted by frequency and colored based on contextual sentiment.
Auto Summary
Condensing key features of the article based on salience analysis. Helpful for “gisting” the article in a time crunch.

Stephen Lam | ReutersApple is set to report fiscal third-quarter earnings after the bell Thursday, offering a crucial update on the company's standings amid the coronavirus pandemic.

Despite widespread retail closures during the quarter, especially in the United States, Apple previously touted both work-from-home trends and strong online sales as delivering a boost to overall operations.

However, services launched last year, such as Apple TV+ and Apple News+, don't appear to have gained a lot of traction, and the company's most important service, the App Store, has drawn criticism, including during a congressional hearing Wednesday.

Tim Cook, CEO of Apple, speaks during an Apple special event at the Steve Jobs Theater in Cupertino, California, March 25, 2019.

Morgan Stanley's Katy Huberty wrote in a note last month that her firm is expecting "stable near-term" iPhone and iPad shipments, and believes that consumers are starting to feel confident buying technology again.

Keywords
business news, Business, Mobile, Stock markets, Breaking News: Earnings, Apple Inc, Breaking News: Technology, Technology, Financials, Earnings

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