Science 4 Data:  Social Research

Data Science Fractual

NEXTPLORA

Customer Need

Social marketing research firm seeking to combine traditional opinion surveys (based on demographic structured data and unstructured opinion texts) with web social media contents by using analysis of keywords, entities, topics, profiles, patterns, correlations, perceptions, and sentiments.

Solution

Insight Engine Holistic Intelligence enables them to connect and mash-up structured data with entities and concepts emerging from unstructured sources to understand people’s social behaviors (intents, interests, associations) and digital contexts (contextual classification).

BENEFITS

Insight Engine Contextual Workflows offers cost effective and high precision insights through data and text analytics for traditional opinion surveys and social media analysis.  It is easy, flexible, scalable with its ability to add and customize web and enterprise content sources. Mash-up capabilities enable uniform analyze and exploration of structured and unstructured data.

Contact us now!

Give us a call at 1.646.580.3411 or drop us a quick note and we will get right back to you.