Science 4 Data: e-commerce success stories
BANZAI
Customer Need
Banzai is a e-commerce company with the private shopping web site saldiprivati.com for fashion, electronics, jewelry, and furniture that is sourced from name brands. They have a need to monitor daily deals on competitor websites like Amazon Buyvip and Vente-privee.
Solution
The Insight Engine provided Product Intelligence Contextual Workflows to automatically navigate websites and extract product category, name, price, discounted price, and availability, to create reports that are presenting in Insight Engine interaction layer that are immediately actionable.
BENEFITS
Banzai achieves competitive advantage for product and pricing strategies by using historical customer data and therefore can perform targeted marketing for promotions and discounts based on predictive analysis.
MONCLICK
Customer Need
MONCLICK is a large e-commerce website operating in Italy and France selling consumer electronics. The objective is to improve comparison of products for price, availability, special offers, and discounts.
Solution
Insight Engine Product Intelligence is used to extract thousands of product detailed features from dozens of competitors. These are analyzed using the Insight Engine Mashboards on a daily basis to adapt and adjust to market trends to clearly define demand for a certain product then plan price and promotional activities.
BENEFITS
High precision product and price intelligence to reduce costs and give them a competitive advantage for product and pricing strategies.
QBERG
Customer Need
A leading player in product/price intelligence with the need for daily price monitoring of thousands of products sold by e-commerce web sites (Mediaworld, Amazon, Unieuro, Euronics, Eprice).
Solution
Insight Engine Web Content Extraction with product API to automatically browse dozens of e-commerce web sites to accurately extract hundreds of thousands of products features stored in the customer database.
BENEFITS
Perform high precision price intelligence to reduce costs for maintaining and updating web extraction tasks with simple and fast updates for new web sites and products.
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